Redefining industries through legacy, leadership, and a future-focused vision.

A Legacy of Business. A Journey of Innovation.

Born into a lineage of entrepreneurial excellence, Dai Ali Daniyal inherited the spirit of leadership from his father, Ashraf Jabbar Qureshi. His early exposure to the world of business instilled in him a relentless drive for innovation. From shadowing boardroom strategies to envisioning future-ready enterprises, his journey has been nothing short of transformative.

  • Childhood immersed in business values

  • Studied Business Management at Middlesex University

  • Masters in International Business from Hult International

  • Returned to Pakistan to lead Al-Ashraf Group as CEO

Leadership Across Industries

At the helm of the Al-Ashraf Group of Companies, Dai Ali Daniyal oversees ventures that span construction, architecture, real estate, and beyond. Each business is an extension of his belief in purposeful growth and impact-driven leadership.

ArmArch

Revolutionizing architecture through sustainable design and future-ready construction.

Viral Marketing

Empowering brands to thrive in the digital age through results-driven marketing solutions.

Little Karachi Restaurant

Celebrating authentic flavors with a modern twist rooted in tradition and hospitality.

Conversations That Inspire

Join Dai Ali Daniyal as he sits down with inspiring voices from all walks of life — from political figures and industry experts to creators and everyday change-makers. Through candid conversations, they share stories of resilience, creativity, and leadership that offer fresh perspectives on the world around us.

Insider Talk with Amjad Khan Niazi

A candid conversation on Imran Khan’s current condition, PTI’s future, and the evolving political landscape of Pakistan — from someone inside Khan’s inner circle.

Muhammad Kashan (The Idiotz)

From viral sketches to YouTube stardom — Kashan shares the untold struggles, creative battles, and behind-the-scenes journey of Pakistan’s top comedy group.

Operation Sindoor & Indo-Pak Clash

Brigadier Saeed (Rtd.) shares firsthand insights into Pakistan’s military strategy, courage, and resilience during high-stakes tensions with India. Strength of the Pakistan Army.

Recognized by Hult for Breaking the Norm & Leading with Vision

In a feature on diversity and leadership, Hult International Business School spotlighted Dai Ali Daniyal’s inspiring journey from challenging expectations to leading multiple successful companies. His story stands as a testament to resilience, passion, and the courage to follow one’s own path.

“You don’t need everyone’s support — you just need self‑motivation and resilience to succeed.”

Dai could have followed the conventional path of becoming a doctor to please his family. Instead, he took a bold leap into the world of business, defying societal norms and facing early resistance. Today, he is the CEO of Al‑Ashraf Group of Companies and other successful ventures, proving that passion and persistence can overcome any obstacle.

Conversations That Matter

Highlights from The Viral Podcast — engaging with thought leaders, innovators, and changemakers from diverse industries.